FRAGRO INSTAGRAM CAMPAIGN
9-GRID DESIGN









BAKE LAND INSTAGRAM CAMPAIGN
VISUAL IDENTITY & GRID DESIGN









What is a 9-Grid Instagram Campaign?
Explore StrategyStrategy & Breakdown
A deep dive into how we turn Instagram grids into powerful brand storytelling tools.
A 9-grid Instagram campaign is a set of nine carefully designed Instagram posts that work together as one complete brand presentation. Instead of random individual posts, the full grid creates a strong visual experience when someone visits the profile.
For FRAGRO Perfume Lab, the 9-grid was designed to communicate the brand’s premium fragrance identity, product quality, custom perfume service, delivery option, and contact details through one cohesive visual campaign.
Strategic First Impression
The first nine posts of an Instagram profile are often the first thing a customer sees. A 9-grid helps the brand look professional, premium, and trustworthy from the very first visit.
Visual Brand Storytelling
Each post has its own purpose, but together they tell one complete story about the brand, its products, services, mood, and personality.
Brand Consistency
The design uses a consistent colour palette, typography, lighting style, product visuals, and layout system to make the whole Instagram profile feel unified.
Campaign Structure
This 9-grid includes brand introduction, perfume identity, product showcase, delivery message, customization service, fragrance quality, product range, and contact details.
Business Benefit
A well-planned 9-grid helps customers quickly understand what the business offers, builds trust, improves profile appearance, and encourages inquiries.
Project Outcome
“The final result is a premium Instagram profile layout that works like a digital brochure — helping the brand communicate clearly, look professional, and attract customers.”